Accurate Analysis to Predict the Future

The sales performance of a physical store is always judged by its turnover. However a poor sales performance cannot be improved without the figures of conversion rate and window conversion rate. Some physical stores using infrared counting system only got incorrect footfall data and end up wasting time/effort. According to statistics experts : Any analysis with accuracy lower than 90% is useless because it does not deliver any value to the reference guideline of sales practices, you can only predict future with precise figures.

4 Accurate Analysis To Improve Sales Performance

Time Analysis - By timely, daily, weekly, monthly, yearly basis

Space Analysis - Regional comparative analysis by statistical figures from individual stores.

History Analysis - Historical comparative analysis by time and space.

Estimation Analysis - Estimation analytics based on Historical analysis.

eCAF Tech 2D People Counter specialized in offering accurate footfall numbers for business owner's references. Potential customer estimation by daily people counts can provide information for store manager and staff regarding merchandising items planning and peak time/off peak time, combining statistical data from headquarters for estimation on sales performance.

Product Benefits

• Accurate statistics on footfalls
• Accurate in-store occupancy counts
• Adjustment on marketing strategy by incorporating conversion rate
• Adjustment on store staff planning by hourly traffic information

Installation Example - Far Eastone Telecom

Far Eastone Telecommunications Co., Ltd. Company amongst Taiwan's top 3 telecom service provider, has over 300 company-owned stores. The company has always evaluated store sales performance by the turnover and failed to incorporate precise conversion rate or window conversion rate for reference. But since they deployed eCAF Skyeye People Counter（SKYEYE-DC） in 2013, it has over 95% of accuracy for store visitors statistical figures which may be transmitted to headquarter database automatically, letting management personnel in headquarter obtain visitor numbers and sales performance of each store.

Accurate Analysis For Future Dwell Time

If the merchandising areas and shop windows display attention grabbing items in stores, it will attract many customers and definitely increase the possibilities of transactions. However experienced store clerks do not know where to begin because lacking of customer dwell time data within opening hours makes them unable to see the whole vision of customer behaviors and decide marketing strategy.

The Decisive Point Is When Customers Hesitate

It's always the decisive point when a customer hesitates, all the experienced sales clerks know it's the best time for a finishing touch, but this requires accumulated data on customer behaviors and analytical skill to do so. eCAF 2D Dwell Counter is providing a chance for you to achieve such talent. This system can easily calculate the duration of customer hesitation, identify the key merchandise and display order, furthermore to provide references for sales clerks to finalize a transaction. This is why the classic sales cases occur every day.

Product Benefits

• Precise statistical figures on window conversion rate.
• Accurate people counts on people who passes the arcade.
• Perform incoming people counts.
• Provide shop window dwell time data for adjustment on display and item group.

Installation Example - A clothing store In Xinyi District, Taipei

SKYEYE —2D People Counter + 2D Dwell Time Counter + Arcade version